THE BRIEF :  Relaunch Feria Haircolor

SOLUTION :  We created a campaign in 2012 that really pushed the fashion, styling and hair to a new level for the brand. But more importantly, we showed why Feria Haircolor is unlike any other haircolor in the market, because Feria is the only haircolor with 3 vibrant tones. Giving you triple the highlights and 'color that moves.' This is precisely why, there's only one Feria. Our relaunch featured TV, print and social presence on youtube.
RECEPTION :  Unbelievable success with 3 share growth within the first year of advertising.
 

CREDITS : 

CREATIVE ACD Art Director: Theresa Linares  //  CD Writer: Analiza Alba  

DIRECTOR  Laurent Chanez  

PHOTOGRAPHER  Kenneth Willardt